What Shopify theme does DOONA use?

Answer: No theme (headless storefront)

Teardown of doona.com, checked 2026-10-25

DOONA is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom Next.js storefront rather than a Shopify theme. We did not detect any of the common third-party apps we track on the homepage. The homepage passes 11 of 18 teardown checks.

Theme details

Apps and tools on DOONA

None of the tracked apps were found on the homepage. Apps can still run on product or cart pages.

Teardown: 61/100

What DOONA could improve

• ✕
  Meta description is 70-160 characters SEO

  Current: 163 characters.

  Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
• ✕
  At least 90% of images have alt text Accessibility

  69 of 81 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 312 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.
• ✕
  Public product catalog found Catalog

  Could not read the catalog.

  If products exist but none are found, the store may be password protected or have the products feed restricted.

What DOONA gets right

• ✓
  Homepage title is 30-65 characters SEO

  Current: 65 characters.
• ✓
  Homepage has exactly one H1 SEO

  Found 1.
• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  Structured data (JSON-LD) SEO
• ✓
  Below-the-fold images are lazy loaded Speed

  48 of 81 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  1 third-party domains load scripts.
• ✓
  Under 40 script tags on the homepage Speed

  28 script tags.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand

Other stores using Headless (Next.js)

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Questions about DOONA

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