What Shopify theme does Blundstone use?
Answer: Enterprise Starter Kit v1.0.0
Teardown of blundstone.com, checked 2026-10-29
Blundstone runs on the Enterprise Starter Kit Shopify theme (version 1.0.0), renamed to "[LIM]-Production - 28/10/26 (US)" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Zendesk, Google Tag Manager. The public catalog lists 214 products priced from $10.95 to $395. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Enterprise Starter Kit |
| Name in admin | [LIM]-Production - 28/10/26 (US) |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Blundstone
Email & SMS: Klaviyo
Support: Zendesk
Analytics: Google Tag ManagerGoogle AnalyticsHotjar
Ads tracking: Meta PixelTikTok PixelPinterest Tag
Catalog snapshot
Top product types: BootsClothing Accessories
Top vendors: Blundstone
Teardown: 61/100
What Blundstone could improve
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility19 of 33 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1440 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed96 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Blundstone gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 64 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 156 characters.
- ✓Canonical tag present SEO
- ✓Below-the-fold images are lazy loaded Speed31 of 33 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed4 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog214 products found.
Other stores using Enterprise Starter Kit
All Enterprise Starter Kit theme examples
Similar Shopify stores
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Questions about Blundstone
What Shopify theme does Blundstone use?
Blundstone uses the Enterprise Starter Kit theme, version 1.0.0. In the Shopify admin it is named "[LIM]-Production - 28/10/26 (US)". Checked 2026-10-29.
What apps does Blundstone use?
We detected Klaviyo, Zendesk, Google Tag Manager, Google Analytics, Meta Pixel, TikTok Pixel, Pinterest Tag, Hotjar on the Blundstone homepage.