What Shopify theme does Brother Vellies use?
Answer: Madrid v1.7.0
Teardown of brothervellies.com, checked 2026-10-29
Brother Vellies runs on the Madrid Shopify theme (version 1.7.0), renamed to "Updated copy of New Website - July 2026" in the admin. We detected 1 app and tools on the storefront, including Klaviyo. The public catalog lists 129 products priced from $20.00 to $2,250. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Madrid |
| Name in admin | Updated copy of New Website - July 2026 |
| Version | 1.7.0 |
| Source | Shopify Theme Store (ID 2870) |
| Currency | USD |
Apps and tools on Brother Vellies
Email & SMS: Klaviyo
Catalog snapshot
Products129
Lowest price$20.00
Highest price$2,250
Top product types: BodegaBootsVelliesSocksHeelsFlats
Top vendors: Brother Velliesbrothervellies
Teardown: 67/100
What Brother Vellies could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 15 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 308 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility49 of 61 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 554 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed82 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Brother Vellies gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed56 of 61 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog129 products found.
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Questions about Brother Vellies
What Shopify theme does Brother Vellies use?
Brother Vellies uses the Madrid theme, version 1.7.0, available in the Shopify Theme Store. In the Shopify admin it is named "Updated copy of New Website - July 2026". Checked 2026-10-29.
What apps does Brother Vellies use?
We detected Klaviyo on the Brother Vellies homepage.