What Shopify theme does MerchNow use?
Answer: Impulse v7.4.1
Teardown of merchnow.com, checked 2026-10-26
MerchNow runs on the Impulse Shopify theme (version 7.4.1), renamed to "Updated copy of Impulse" in the admin. We did not detect any of the common third-party apps we track on the homepage. The public catalog lists 250+ products priced from $5.00 to $70.00. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Impulse |
| Name in admin | Updated copy of Impulse |
| Version | 7.4.1 |
| Source | Shopify Theme Store (ID 857) |
| Currency | USD |
Apps and tools on MerchNow
None of the tracked apps were found on the homepage. Apps can still run on product or cart pages.
Catalog snapshot
Top product types: T-ShirtVinyl LPPulloverCDLong Sleeve ShirtFlexfit Hat
Top vendors: Kingdom Of GiantsReflections7 Angels 7 PlaguesCryptodiraMonolordStrongboi
Teardown: 61/100
What MerchNow could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 8 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility42 of 56 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 423 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed61 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What MerchNow gets right
- ✓Meta description is 70-160 characters SEOCurrent: 93 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed50 of 56 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Impulse
Minus33 Merino Wool Clothing
WeSC
DarcSport
Libas
Questions about MerchNow
What Shopify theme does MerchNow use?
MerchNow uses the Impulse theme, version 7.4.1, available in the Shopify Theme Store. In the Shopify admin it is named "Updated copy of Impulse". Checked 2026-10-26.
What apps does MerchNow use?
None of the 51 common apps we track were found on the MerchNow homepage.