What Shopify theme does Minus33 Merino Wool Clothing use?
Answer: Impulse v8.2.1
Teardown of minus33.com, checked 2026-10-26
Minus33 Merino Wool Clothing runs on the Impulse Shopify theme (version 8.2.1), renamed to "MAIN THEME - DO NOT SWAP THEMES (Use GitHub)" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Judge.me, Google Tag Manager. The public catalog lists 182 products priced from $4.99 to $280. The homepage passes 16 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Impulse |
| Name in admin | MAIN THEME - DO NOT SWAP THEMES (Use GitHub) |
| Version | 8.2.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Minus33 Merino Wool Clothing
Email & SMS: Klaviyo
Reviews: Judge.me
Analytics: Google Tag Manager
Ads tracking: Meta Pixel
Catalog snapshot
Top product types: TopsSocksHeadwearBottomsUnderwearGloves
Top vendors: Minus33 Merino Wool ClothingNikwax
Teardown: 89/100
What Minus33 Merino Wool Clothing could improve
- ✕Homepage HTML under 250 KB SpeedHTML is 977 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed85 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Minus33 Merino Wool Clothing gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 54 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 153 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility47 of 49 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed45 of 49 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog182 products found.
Other stores using Impulse
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Questions about Minus33 Merino Wool Clothing
What Shopify theme does Minus33 Merino Wool Clothing use?
Minus33 Merino Wool Clothing uses the Impulse theme, version 8.2.1. In the Shopify admin it is named "MAIN THEME - DO NOT SWAP THEMES (Use GitHub)". Checked 2026-10-26.
What apps does Minus33 Merino Wool Clothing use?
We detected Klaviyo, Judge.me, Google Tag Manager, Meta Pixel on the Minus33 Merino Wool Clothing homepage.