What Shopify theme does Buffy.co use?
Answer: Dawn v1.0.0
Teardown of buffy.co, checked 2026-10-26
Buffy.co runs on the Dawn Shopify theme (version 1.0.0), renamed to "buffy-Shopify-Jun26/main" in the admin. We detected 10 apps and tools on the storefront, including Klaviyo, Postscript, Yotpo. The public catalog lists 51 products priced from $27.50 to $766. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | buffy-Shopify-Jun26/main |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Buffy.co
Email & SMS: KlaviyoPostscript
Reviews: Yotpo
Support: Gorgias
Upsell: Rebuy
Analytics: Google Tag ManagerHotjarMicrosoft ClarityNorthbeam
Ads tracking: Meta Pixel
Catalog snapshot
Top product types: Bed SheetsQuilts & ComfortersPillowsPillowcases & ShamsLinens & BeddingBath
Top vendors: Buffy
Teardown: 67/100
What Buffy.co could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 27 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 264 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility14 of 32 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 377 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed112 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Buffy.co gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed20 of 32 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog51 products found.
Other stores using Dawn
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Questions about Buffy.co
What Shopify theme does Buffy.co use?
Buffy.co uses the Dawn theme, version 1.0.0. In the Shopify admin it is named "buffy-Shopify-Jun26/main". Checked 2026-10-26.
What apps does Buffy.co use?
We detected Klaviyo, Postscript, Yotpo, Gorgias, Rebuy, Google Tag Manager, Meta Pixel, Hotjar, Microsoft Clarity, Northbeam on the Buffy.co homepage.