What Shopify theme does Ember® use?
Answer: Dawn v15.4.1
Teardown of ember.com, checked 2026-10-26
Ember® runs on the Dawn Shopify theme (version 15.4.1), renamed to "Mug 3 16oz | Oct 20 launch draft" in the admin. We detected 7 apps and tools on the storefront, including Attentive, Yotpo, Gorgias. The public catalog lists 127 products priced from $6.99 to $1,948. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | Mug 3 16oz | Oct 20 launch draft |
| Version | 15.4.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Ember®
Email & SMS: Attentive
Reviews: Yotpo
Support: Gorgias
Subscriptions: Recharge
Analytics: Google Analytics
Privacy: OneTrust
Accessibility: accessiBe
Catalog snapshot
Top product types: Coffee & TeaDrinkwareAccessoriesBaby AccessoriesMugBaby Bottle System
Top vendors: StyluxEmberEmber BabyOnyx Coffee LabJoe Coffee CompanyOrgullo Coffee Company
Teardown: 78/100
What Ember® could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 70 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕Homepage HTML under 250 KB SpeedHTML is 299 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed72 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Ember® gets right
- ✓Meta description is 70-160 characters SEOCurrent: 135 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓At least 90% of images have alt text Accessibility22 of 22 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed20 of 22 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed4 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog127 products found.
Other stores using Dawn
Deciem
Comfrt
Dose & Co | United States
nomz
mfpen
Parachute Home
Questions about Ember®
What Shopify theme does Ember® use?
Ember® uses the Dawn theme, version 15.4.1. In the Shopify admin it is named "Mug 3 16oz | Oct 20 launch draft". Checked 2026-10-26.
What apps does Ember® use?
We detected Attentive, Yotpo, Gorgias, Recharge, Google Analytics, OneTrust, accessiBe on the Ember® homepage.