What Shopify theme does Crockett & Jones UK use?
Answer: Exo v1.0.0
Teardown of crockettandjones.com, checked 2026-10-28
Crockett & Jones UK runs on the Exo Shopify theme (version 1.0.0), renamed to "Crockett & Jones - Master" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Boost AI Search, Swym Wishlist. The public catalog lists 250+ products priced from £5.00 to £1,150. The homepage passes 10 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Exo |
| Name in admin | Crockett & Jones - Master |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | GBP |
Apps and tools on Crockett & Jones UK
Email & SMS: Klaviyo
Search: Boost AI Search
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerMicrosoft Clarity
Ads tracking: Pinterest Tag
Catalog snapshot
Top product types: ShoeDiscontinued ShoeWalletSocksAccessory
Top vendors: Crockett & JonesCrockett & Jones UK
Teardown: 56/100
What Crockett & Jones UK could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 86 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 216 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility51 of 76 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed0 of 76 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 469 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed85 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Crockett & Jones UK gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Similar Shopify stores
allbirds.co.nz
Black & White Coffee Roasters
Frank Body | AU & NZ
Huffer
Kjaer Weis
Cotopaxi
Questions about Crockett & Jones UK
What Shopify theme does Crockett & Jones UK use?
Crockett & Jones UK uses the Exo theme, version 1.0.0. In the Shopify admin it is named "Crockett & Jones - Master". Checked 2026-10-28.
What apps does Crockett & Jones UK use?
We detected Klaviyo, Boost AI Search, Swym Wishlist, Google Tag Manager, Pinterest Tag, Microsoft Clarity on the Crockett & Jones UK homepage.