What Shopify theme does Pilgrim India use?
Answer: Focal v12.0.1
Teardown of discoverpilgrim.com, checked 2026-10-26
Pilgrim India runs on the Focal Shopify theme (version 12.0.1), renamed to "Pilgrim - BAU - 2.0" in the admin. We detected 7 apps and tools on the storefront, including Judge.me, Afterpay, Klarna. The public catalog lists 228 products priced from ₹1.00 to ₹25,500. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Focal |
| Name in admin | Pilgrim - BAU - 2.0 |
| Version | 12.0.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | INR |
Apps and tools on Pilgrim India
Reviews: Judge.me
Analytics: Google Tag ManagerGoogle AnalyticsHotjarMicrosoft Clarity
Catalog snapshot
Top product types: ComboFace SerumFace Creams & MoisturizersShampooSalon professionalFace Wash & Cleansers
Top vendors: SkincareHaircareMakeupAccessoriesFragrancesPilgrim India
Teardown: 67/100
What Pilgrim India could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 67 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕At least 90% of images have alt text Accessibility129 of 215 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1755 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed154 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Pilgrim India gets right
- ✓Meta description is 70-160 characters SEOCurrent: 119 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed201 of 215 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Public product catalog found Catalog228 products found.
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Questions about Pilgrim India
What Shopify theme does Pilgrim India use?
Pilgrim India uses the Focal theme, version 12.0.1. In the Shopify admin it is named "Pilgrim - BAU - 2.0". Checked 2026-10-26.
What apps does Pilgrim India use?
We detected Judge.me, Afterpay, Klarna, Google Tag Manager, Google Analytics, Hotjar, Microsoft Clarity on the Pilgrim India homepage.