What Shopify theme does Done by Deer use?
Answer: Focal v12.1.0
Teardown of donebydeer.com, checked 2026-10-29
Done by Deer runs on the Focal Shopify theme (version 12.1.0), renamed to "DoneByDeer x Grafikr - Production 🦌" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Judge.me, Trustpilot. The public catalog lists 249 products priced from DKK 12.95 to DKK 1,266. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Focal |
| Name in admin | DoneByDeer x Grafikr - Production 🦌 |
| Version | 12.1.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | DKK |
Apps and tools on Done by Deer
Email & SMS: Klaviyo
Reviews: Judge.meTrustpilot
Search: Searchanise
Analytics: Google Analytics
Catalog snapshot
Top product types: dinner setsAktivitetslegetøjKopperspisesætkids bagsfood storage
Top vendors: Done by Deer
Teardown: 78/100
What Done by Deer could improve
- ✕At least 90% of images have alt text Accessibility84 of 136 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 602 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed93 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Done by Deer gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 54 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 122 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed128 of 136 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog249 products found.
Other stores using Focal
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Questions about Done by Deer
What Shopify theme does Done by Deer use?
Done by Deer uses the Focal theme, version 12.1.0. In the Shopify admin it is named "DoneByDeer x Grafikr - Production 🦌". Checked 2026-10-29.
What apps does Done by Deer use?
We detected Klaviyo, Judge.me, Trustpilot, Searchanise, Google Analytics on the Done by Deer homepage.