What Shopify theme does Dr. Bronner's use?
Answer: Motion v11.1.0
Teardown of drbronner.com, checked 2026-10-29
Dr. Bronner's runs on the Motion Shopify theme (version 11.1.0), renamed to "Shopify-US-Theme-2.0/main" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Attentive, Gorgias. The public catalog lists 70 products priced from $2.69 to $69.99. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Motion |
| Name in admin | Shopify-US-Theme-2.0/main |
| Version | 11.1.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Dr. Bronner's
Support: Gorgias
Page builder: PageFly
Analytics: Google AnalyticsMicrosoft ClarityNorthbeam
Catalog snapshot
Top product types: bar-soappure-castile-liquid-soappure-castile-liquid-soap-refillgiftsbalmshaving-soaps
Top vendors: Dr Bronner's USFast BundleDr. Bronner's
Teardown: 67/100
What Dr. Bronner's could improve
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility43 of 52 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 435 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed93 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Dr. Bronner's gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 56 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 145 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Below-the-fold images are lazy loaded Speed46 of 52 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog70 products found.
Other stores using Motion
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Questions about Dr. Bronner's
What Shopify theme does Dr. Bronner's use?
Dr. Bronner's uses the Motion theme, version 11.1.0. In the Shopify admin it is named "Shopify-US-Theme-2.0/main". Checked 2026-10-29.
What apps does Dr. Bronner's use?
We detected Klaviyo, Attentive, Gorgias, PageFly, Google Analytics, Microsoft Clarity, Northbeam on the Dr. Bronner's homepage.