What Shopify theme does Florence Marine X use?

Answer: Motion v11.1.0

Teardown of florencemarinex.com, checked 2026-10-28

Florence Marine X runs on the Motion Shopify theme (version 11.1.0), renamed to "Florence -TW (Daily Update)" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Yotpo, Gorgias. The public catalog lists 161 products priced from $9.00 to $1,000. The homepage passes 13 of 18 teardown checks.

Theme details

Apps and tools on Florence Marine X

Email & SMS: Klaviyo

Reviews: Yotpo

Support: Gorgias

Upsell: Rebuy

Analytics: Triple Whale

Catalog snapshot

Top product types: T-ShirtsHatsWetsuitsShirts & TopsSweatshirtRashguard

Top vendors: Florence Marine X

Teardown: 72/100

What Florence Marine X could improve

• ✕
  Meta description is 70-160 characters SEO

  Current: 222 characters.

  Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
• ✕
  Structured data (JSON-LD) SEO

  Add Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
• ✕
  At least 90% of images have alt text Accessibility

  11 of 28 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Under 40 script tags on the homepage Speed

  73 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.

What Florence Marine X gets right

• ✓
  Homepage title is 30-65 characters SEO

  Current: 34 characters.
• ✓
  Homepage has exactly one H1 SEO

  Found 1.
• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  Below-the-fold images are lazy loaded Speed

  24 of 28 images use loading="lazy".
• ✓
  Homepage HTML under 250 KB Speed

  HTML is 243 KB.
• ✓
  10 or fewer third-party script domains Speed

  8 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Product reviews app detected Conversion
• ✓
  Email or SMS capture tool detected Conversion
• ✓
  Public product catalog found Catalog

  161 products found.

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Questions about Florence Marine X

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