What Shopify theme does FASHIONPHILE use?

Answer: Dawn v13.0.0

Teardown of fashionphile.com, checked 2026-10-26

FASHIONPHILE runs on the Dawn Shopify theme (version 13.0.0), renamed to "shopify-headed/main" in the admin. We detected 3 apps and tools on the storefront, including Klaviyo, Algolia, Swym Wishlist. The public catalog lists 250+ products priced from $150 to $35,995. The homepage passes 12 of 18 teardown checks.

Theme details

Apps and tools on FASHIONPHILE

Email & SMS: Klaviyo

Search: Algolia

Wishlist: Swym Wishlist

Catalog snapshot

Top product types: BagsAccessoriesJewelryWatches

Top vendors: Louis VuittonChanelGucciHermesChristian DiorPrada

Teardown: 67/100

What FASHIONPHILE could improve

• ✕
  Homepage has exactly one H1 SEO

  Found 2.

  Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
• ✕
  At least 90% of images have alt text Accessibility

  47 of 83 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 1121 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Under 40 script tags on the homepage Speed

  128 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.

What FASHIONPHILE gets right

• ✓
  Homepage title is 30-65 characters SEO

  Current: 54 characters.
• ✓
  Meta description is 70-160 characters SEO

  Current: 100 characters.
• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  Structured data (JSON-LD) SEO
• ✓
  Below-the-fold images are lazy loaded Speed

  73 of 83 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  5 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Email or SMS capture tool detected Conversion
• ✓
  Public product catalog found Catalog

  250+ products found.

Other stores using Dawn

All Dawn theme examples

Questions about FASHIONPHILE

Tear down another store