What Shopify theme does goop use?

Answer: No theme (headless storefront)

Teardown of goop.com, checked 2026-10-29

goop is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom Hydrogen storefront rather than a Shopify theme. We detected 2 apps and tools on the storefront, including Algolia, Elevar. The homepage passes 8 of 18 teardown checks.

Theme details

Apps and tools on goop

Search: Algolia

Analytics: Elevar

Teardown: 44/100

What goop could improve

• ✕
  Homepage title is 30-65 characters SEO

  Current: 11 characters.

  Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
• ✕
  Homepage has exactly one H1 SEO

  Found 0.

  Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
• ✕
  Canonical tag present SEO

  Shopify themes normally output this. If missing, the theme layout was edited.
• ✕
  Structured data (JSON-LD) SEO

  Add Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
• ✕
  At least 90% of images have alt text Accessibility

  63 of 100 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 625 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.
• ✕
  Public product catalog found Catalog

  Could not read the catalog.

  If products exist but none are found, the store may be password protected or have the products feed restricted.

What goop gets right

• ✓
  Meta description is 70-160 characters SEO

  Current: 118 characters.
• ✓
  Open Graph image for link previews Social
• ✓
  Below-the-fold images are lazy loaded Speed

  98 of 100 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  0 third-party domains load scripts.
• ✓
  Under 40 script tags on the homepage Speed

  9 script tags.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand

Other stores using Headless (Hydrogen)

All Headless (Hydrogen) theme examples

Questions about goop

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