What Shopify theme does The Honest Company use?
Answer: Dawn v15.4.0
Teardown of honest.com, checked 2026-10-28
The Honest Company runs on the Dawn Shopify theme (version 15.4.0), renamed to "honest-shopify/main [10/12/2026] - UGC HP" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Afterpay, Klarna. The public catalog lists 204 products priced from $1.00 to $99.99. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | honest-shopify/main [10/12/2026] - UGC HP |
| Version | 15.4.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on The Honest Company
Email & SMS: Klaviyo
Analytics: Google Tag ManagerHotjar
Privacy: OneTrust
Catalog snapshot
Top product types: Shower + BathDiapersGiftsWipesLotions + MoisturizersSanitizing
Top vendors: The Honest Company
Teardown: 61/100
What The Honest Company could improve
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility34 of 95 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 542 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed61 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What The Honest Company gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 51 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 105 characters.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed78 of 95 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog204 products found.
Other stores using Dawn
Deciem
BYOMA
FASHIONPHILE
Skinfix USA
Dolce Vita
Saalt
Questions about The Honest Company
What Shopify theme does The Honest Company use?
The Honest Company uses the Dawn theme, version 15.4.0. In the Shopify admin it is named "honest-shopify/main [10/12/2026] - UGC HP". Checked 2026-10-28.
What apps does The Honest Company use?
We detected Klaviyo, Afterpay, Klarna, Google Tag Manager, Hotjar, OneTrust on the The Honest Company homepage.