What Shopify theme does Iconic London use?
Answer: Juno's Base Framework v2.5.0
Teardown of iconiclondoninc.com, checked 2026-10-29
Iconic London runs on the Juno's Base Framework Shopify theme (version 2.5.0), renamed to "25% off Sitewide - 26/10 (var A)" in the admin. We detected 11 apps and tools on the storefront, including Klaviyo, Omnisend, Judge.me. The public catalog lists 118 products priced from £7.50 to £200. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Juno's Base Framework |
| Name in admin | 25% off Sitewide - 26/10 (var A) |
| Version | 2.5.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | GBP |
Apps and tools on Iconic London
Reviews: Judge.me
Support: Gorgias
Loyalty: LoyaltyLion
Page builder: PageFly
Analytics: Google Tag ManagerGoogle AnalyticsHotjar
Catalog snapshot
Top product types: BundleGift SetBrushesGWPBaseLips
Top vendors: ICONIC LONDONICONIC
Teardown: 78/100
What Iconic London could improve
- ✕At least 90% of images have alt text Accessibility68 of 107 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 2074 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed13 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed127 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Iconic London gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 35 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 126 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed101 of 107 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog118 products found.
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Questions about Iconic London
What Shopify theme does Iconic London use?
Iconic London uses the Juno's Base Framework theme, version 2.5.0. In the Shopify admin it is named "25% off Sitewide - 26/10 (var A)". Checked 2026-10-29.
What apps does Iconic London use?
We detected Klaviyo, Omnisend, Judge.me, Gorgias, LoyaltyLion, PageFly, Afterpay, Klarna, Google Tag Manager, Google Analytics, Hotjar on the Iconic London homepage.