What Shopify theme does Milk Makeup use?
Answer: Milk Makeup v4.5.3
Teardown of milkmakeup.com, checked 2026-10-28
Milk Makeup runs on the Milk Makeup Shopify theme (version 4.5.3), renamed to "[Shopwell] 4.5.3 Bundles Updates [Okendo Loyalty3]" in the admin. We detected 9 apps and tools on the storefront, including Klaviyo, Yotpo, Okendo. The public catalog lists 74 products priced from $14.00 to $200. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Milk Makeup |
| Name in admin | [Shopwell] 4.5.3 Bundles Updates [Okendo Loyalty3] |
| Version | 4.5.3 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Milk Makeup
Email & SMS: Klaviyo
Subscriptions: Recharge
Payments: Afterpay
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerHotjar
Accessibility: UserWay
Catalog snapshot
Top product types: SetsBlushPrimerBrowLipMascara
Top vendors: Milk MakeupRise.ai
Teardown: 72/100
What Milk Makeup could improve
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕Homepage HTML under 250 KB SpeedHTML is 4527 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed84 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Milk Makeup gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 51 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 156 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓At least 90% of images have alt text AccessibilityNo images in initial HTML.
- ✓Below-the-fold images are lazy loaded Speed0 of 0 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog74 products found.
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Questions about Milk Makeup
What Shopify theme does Milk Makeup use?
Milk Makeup uses the Milk Makeup theme, version 4.5.3. In the Shopify admin it is named "[Shopwell] 4.5.3 Bundles Updates [Okendo Loyalty3]". Checked 2026-10-28.
What apps does Milk Makeup use?
We detected Klaviyo, Yotpo, Okendo, Recharge, Afterpay, Swym Wishlist, Google Tag Manager, Hotjar, UserWay on the Milk Makeup homepage.