What Shopify theme does Netflix use?
Answer: SDG Shopify Skeleton v1.10.0
Teardown of netflix.shop, checked 2026-10-30
Netflix runs on the SDG Shopify Skeleton Shopify theme (version 1.10.0), renamed to " netflix/MAIN - DO NOT DELETE - halloween 102826" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Judge.me, Elevar. The public catalog lists 250+ products priced from $5.95 to $280. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | SDG Shopify Skeleton |
| Name in admin | netflix/MAIN - DO NOT DELETE - halloween 102826 |
| Version | 1.10.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Netflix
Email & SMS: Klaviyo
Reviews: Judge.me
Analytics: Elevar
Privacy: OneTrust
Catalog snapshot
Top product types: T-ShirtsHoodiesSweatshirtsJewelryHatsCollectibles
Top vendors: printfulnetflixAdvanced GraphicsdisguiseCloud FactoryWild Bobby
Teardown: 78/100
What Netflix could improve
- ✕Below-the-fold images are lazy loaded Speed0 of 241 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 829 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed71 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Netflix gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 46 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 150 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility221 of 241 images have alt text.
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using SDG Shopify Skeleton
Stumptown Coffee
Americangirl
Mattel
Haus Labs
Rare Beauty
All SDG Shopify Skeleton theme examples
Questions about Netflix
What Shopify theme does Netflix use?
Netflix uses the SDG Shopify Skeleton theme, version 1.10.0. In the Shopify admin it is named " netflix/MAIN - DO NOT DELETE - halloween 102826". Checked 2026-10-30.
What apps does Netflix use?
We detected Klaviyo, Judge.me, Elevar, OneTrust on the Netflix homepage.