What Shopify theme does Willow Pump use?
Answer: OneWillow theme v2.5.50
Teardown of onewillow.com, checked 2026-10-29
Willow Pump runs on the OneWillow theme Shopify theme (version 2.5.50), renamed to "onewillow-shopify/main" in the admin. We detected 4 apps and tools on the storefront, including Attentive, Yotpo, Rebuy. The public catalog lists 78 products priced from $9.99 to $560. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | OneWillow theme |
| Name in admin | onewillow-shopify/main |
| Version | 2.5.50 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Willow Pump
Email & SMS: Attentive
Reviews: Yotpo
Upsell: Rebuy
Accessibility: accessiBe
Catalog snapshot
Top product types: Consumer ProductsPump AccessoriesBrasPumpsClyde Service Contractclyde_contract
Top vendors: Willow PumpKindred BravelyElvie PumpXCover - Rate sheetClyde - Rate sheetLaVie
Teardown: 78/100
What Willow Pump could improve
- ✕Meta description is 70-160 characters SEOCurrent: 318 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility25 of 129 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 634 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed87 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Willow Pump gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 48 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed100 of 129 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog78 products found.
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Questions about Willow Pump
What Shopify theme does Willow Pump use?
Willow Pump uses the OneWillow theme theme, version 2.5.50. In the Shopify admin it is named "onewillow-shopify/main". Checked 2026-10-29.
What apps does Willow Pump use?
We detected Attentive, Yotpo, Rebuy, accessiBe on the Willow Pump homepage.