What Shopify theme does Ooni use?
Answer: UWP FW4 Theme v1.0.0
Teardown of ooni.ca, checked 2026-10-30
Ooni runs on the UWP FW4 Theme Shopify theme (version 1.0.0), renamed to "PRODUCTION" in the admin. We detected 5 apps and tools on the storefront, including Yotpo, Trustpilot, Google Tag Manager. The public catalog lists 111 products priced from CA$10.00 to CA$2,212. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | UWP FW4 Theme |
| Name in admin | PRODUCTION |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | CAD |
Apps and tools on Ooni
Reviews: YotpoTrustpilot
Analytics: Google Tag ManagerTriple Whale
Privacy: OneTrust
Catalog snapshot
Top product types: AccessoryBundleUuniAccessories BundleMixerGift Card
Top vendors: OoniOoni Canada
Teardown: 67/100
What Ooni could improve
- ✕Homepage has exactly one H1 SEOFound 5.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility35 of 84 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 764 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed12 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed93 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Ooni gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 44 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 158 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed75 of 84 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Public product catalog found Catalog111 products found.
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All UWP FW4 Theme theme examples
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Questions about Ooni
What Shopify theme does Ooni use?
Ooni uses the UWP FW4 Theme theme, version 1.0.0. In the Shopify admin it is named "PRODUCTION". Checked 2026-10-30.
What apps does Ooni use?
We detected Yotpo, Trustpilot, Google Tag Manager, Triple Whale, OneTrust on the Ooni homepage.