What Shopify theme does Primal Kitchen use?
Answer: Dawn v15.0.0
Teardown of primalkitchen.com, checked 2026-10-29
Primal Kitchen runs on the Dawn Shopify theme (version 15.0.0), renamed to "primalkitchen.com.redesign/main" in the admin. We detected 11 apps and tools on the storefront, including Klaviyo, Attentive, Okendo. The public catalog lists 103 products priced from $5.49 to $500. The homepage passes 15 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | primalkitchen.com.redesign/main |
| Version | 15.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Primal Kitchen
Reviews: Okendo
Subscriptions: Recharge
Loyalty: LoyaltyLion
Analytics: Google Tag ManagerGoogle AnalyticsTriple Whale
Ads tracking: TikTok Pixel
Privacy: OneTrust
Accessibility: accessiBe
Catalog snapshot
Top product types: Salad DressingGift SetSauceDipping SaucePasta SauceCollagen Peptides
Top vendors: Primal KitchenPrimal Blueprint
Teardown: 83/100
What Primal Kitchen could improve
- ✕At least 90% of images have alt text Accessibility64 of 149 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 931 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed115 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Primal Kitchen gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 58 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 159 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed77 of 149 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed9 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog103 products found.
Other stores using Dawn
Skinfix
Lucy & Yak
Pupford
Maguire Shoes
Kaibosh Eyewear
Resilia
Questions about Primal Kitchen
What Shopify theme does Primal Kitchen use?
Primal Kitchen uses the Dawn theme, version 15.0.0. In the Shopify admin it is named "primalkitchen.com.redesign/main". Checked 2026-10-29.
What apps does Primal Kitchen use?
We detected Klaviyo, Attentive, Okendo, Recharge, LoyaltyLion, Google Tag Manager, Google Analytics, TikTok Pixel, Triple Whale, OneTrust, accessiBe on the Primal Kitchen homepage.