What Shopify theme does Pupford use?
Answer: Dawn v15.1.0
Teardown of pupford.com, checked 2026-10-27
Pupford runs on the Dawn Shopify theme (version 15.1.0), renamed to "pupford-shop/main" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Judge.me, PageFly. The public catalog lists 250+ products priced from $1.00 to $256. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | pupford-shop/main |
| Version | 15.1.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Pupford
Email & SMS: Klaviyo
Reviews: Judge.me
Page builder: PageFly
Analytics: Google Tag ManagerHotjarMicrosoft ClarityTriple Whale
Catalog snapshot
Top product types: BundleOffer
Top vendors: Pupford
Teardown: 72/100
What Pupford could improve
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility63 of 77 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 755 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed144 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Pupford gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 56 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 139 characters.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed60 of 77 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Dawn
World of Books
Driftaway Coffee
Stanley 1913
Taza Chocolate
Death Wish Coffee
Hume Health
Questions about Pupford
What Shopify theme does Pupford use?
Pupford uses the Dawn theme, version 15.1.0. In the Shopify admin it is named "pupford-shop/main". Checked 2026-10-27.
What apps does Pupford use?
We detected Klaviyo, Judge.me, PageFly, Google Tag Manager, Hotjar, Microsoft Clarity, Triple Whale on the Pupford homepage.