What Shopify theme does Purelei use?

Answer: PURELEI 2026 v1.0.0

Teardown of purelei.com, checked 2026-10-29

Purelei runs on the PURELEI 2026 Shopify theme (version 1.0.0). We detected 7 apps and tools on the storefront, including Klaviyo, Okendo, Intercom. The public catalog lists 250+ products priced from €3.90 to €247. The homepage passes 11 of 18 teardown checks.

Theme details

Apps and tools on Purelei

Email & SMS: Klaviyo

Reviews: Okendo

Support: Intercom

Analytics: Google AnalyticsHotjar

Ads tracking: Meta PixelTikTok Pixel

Catalog snapshot

Top product types: charmnecklacesetearringbraceletring

Top vendors: BettyDavidVickyPURELEIKaitlynTerry

Teardown: 61/100

What Purelei could improve

• ✕
  Homepage title is 30-65 characters SEO

  Current: 73 characters.

  Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
• ✕
  Meta description is 70-160 characters SEO

  Current: 166 characters.

  Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
• ✕
  Homepage has exactly one H1 SEO

  Found 2.

  Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
• ✕
  At least 90% of images have alt text Accessibility

  83 of 97 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 559 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Under 40 script tags on the homepage Speed

  110 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.

What Purelei gets right

• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  Structured data (JSON-LD) SEO
• ✓
  Below-the-fold images are lazy loaded Speed

  92 of 97 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  8 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Product reviews app detected Conversion
• ✓
  Email or SMS capture tool detected Conversion
• ✓
  Public product catalog found Catalog

  250+ products found.

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Questions about Purelei

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