What Shopify theme does Brook & York use?
Answer: Impulse v7.3.3
Teardown of brookandyork.com, checked 2026-10-29
Brook & York runs on the Impulse Shopify theme (version 7.3.3), renamed to "brandco-impls/bny/main" in the admin. We detected 9 apps and tools on the storefront, including Klaviyo, Stamped, Tidio. The public catalog lists 250+ products priced from $10.00 to $156. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Impulse |
| Name in admin | brandco-impls/bny/main |
| Version | 7.3.3 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Brook & York
Email & SMS: Klaviyo
Reviews: Stamped
Support: Tidio
Search: Searchanise
Payments: Afterpay
Wishlist: Swym Wishlist
Analytics: Google Tag Manager
Privacy: OneTrust
Accessibility: UserWay
Catalog snapshot
Top product types: CharmNecklacesBraceletsEarringsAnkletRing
Top vendors: Brook & YorkBargain BazaarSterlyn
Teardown: 78/100
What Brook & York could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 66 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕At least 90% of images have alt text Accessibility59 of 79 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 433 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed66 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Brook & York gets right
- ✓Meta description is 70-160 characters SEOCurrent: 145 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed60 of 79 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Brook & York
What Shopify theme does Brook & York use?
Brook & York uses the Impulse theme, version 7.3.3. In the Shopify admin it is named "brandco-impls/bny/main". Checked 2026-10-29.
What apps does Brook & York use?
We detected Klaviyo, Stamped, Tidio, Searchanise, Afterpay, Swym Wishlist, Google Tag Manager, OneTrust, UserWay on the Brook & York homepage.