What Shopify theme does MrBeast use?
Answer: Shopify ThemeCraft v1.0.0
Teardown of shopmrbeast.com, checked 2026-10-29
MrBeast runs on the Shopify ThemeCraft Shopify theme (version 1.0.0), renamed to "MrBeast | Production" in the admin. We detected 3 apps and tools on the storefront, including Klaviyo, Judge.me, Gorgias. The public catalog lists 250+ products priced from $1.99 to $200. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Shopify ThemeCraft |
| Name in admin | MrBeast | Production |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on MrBeast
Email & SMS: Klaviyo
Reviews: Judge.me
Support: Gorgias
Catalog snapshot
Top product types: BundleT-ShirtToysHoodieShortsChocolate Bars
Top vendors: Beast by MrBeastBeast AthleticsFeastablesMrBeast LabBeast Games
Teardown: 67/100
What MrBeast could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 70 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 172 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 8.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility36 of 258 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1347 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed58 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What MrBeast gets right
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed233 of 258 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Year & Day
Questions about MrBeast
What Shopify theme does MrBeast use?
MrBeast uses the Shopify ThemeCraft theme, version 1.0.0. In the Shopify admin it is named "MrBeast | Production". Checked 2026-10-29.
What apps does MrBeast use?
We detected Klaviyo, Judge.me, Gorgias on the MrBeast homepage.