What Shopify theme does Smalls use?

Answer: No theme (headless storefront)

Teardown of smalls.com, checked 2026-10-29

Smalls is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom Hydrogen storefront rather than a Shopify theme. We detected 2 apps and tools on the storefront, including Trustpilot, Google Analytics. The homepage passes 11 of 18 teardown checks.

Theme details

Apps and tools on Smalls

Reviews: Trustpilot

Analytics: Google Analytics

Teardown: 61/100

What Smalls could improve

• ✕
  Meta description is 70-160 characters SEO

  Current: 179 characters.

  Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
• ✕
  Canonical tag present SEO

  Shopify themes normally output this. If missing, the theme layout was edited.
• ✕
  Structured data (JSON-LD) SEO

  Add Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
• ✕
  At least 90% of images have alt text Accessibility

  0 of 18 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 266 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.
• ✕
  Public product catalog found Catalog

  Could not read the catalog.

  If products exist but none are found, the store may be password protected or have the products feed restricted.

What Smalls gets right

• ✓
  Homepage title is 30-65 characters SEO

  Current: 44 characters.
• ✓
  Homepage has exactly one H1 SEO

  Found 1.
• ✓
  Open Graph image for link previews Social
• ✓
  Below-the-fold images are lazy loaded Speed

  17 of 18 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  3 third-party domains load scripts.
• ✓
  Under 40 script tags on the homepage Speed

  13 script tags.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Free shipping offer visible on homepage Conversion
• ✓
  Product reviews app detected Conversion

Other stores using Headless (Hydrogen)

All Headless (Hydrogen) theme examples

Questions about Smalls

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