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What Shopify theme does The Cupcake Queens use?

Answer: Flex v3.5.0

Teardown of thecupcakequeens.com.au, checked 2026-10-30

The Cupcake Queens runs on the Flex Shopify theme (version 3.5.0), renamed to "Claude Checkout Update" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Judge.me, Gorgias. The public catalog lists 250+ products priced from A$5.00 to A$1,848. The homepage passes 14 of 18 teardown checks.

ThemeFlexv3.5.0

Apps detected6

Products250+

Teardown score78/100

Theme details

Field	Value
Theme	Flex
Name in admin	Claude Checkout Update
Version	3.5.0
Source	Not from the Shopify Theme Store, or a custom build
Currency	AUD

Apps and tools on The Cupcake Queens

Email & SMS: Klaviyo

Reviews: Judge.me

Support: Gorgias

Analytics: Google Tag Manager Microsoft Clarity

Ads tracking: Meta Pixel

Catalog snapshot

Products250+

Lowest priceA$5.00

Highest priceA$1,848

Top product types: Cupcakes Online BoxesCakesCupcakes Pre Selected BoxesCookiesMini CupcakesMerchandise

Top vendors: The Cupcake QueensGift Accessoriescreate a box

Teardown: 78/100

What The Cupcake Queens could improve

✕
Meta description is 70-160 characters SEO
Current: 175 characters.
Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
✕
Below-the-fold images are lazy loaded Speed
0 of 146 images use loading="lazy".
Lazy load images below the first screen to cut initial page weight.
✕
Homepage HTML under 250 KB Speed
HTML is 686 KB.
Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
✕
Under 40 script tags on the homepage Speed
125 script tags.
Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.

What The Cupcake Queens gets right

✓
Homepage title is 30-65 characters SEO
Current: 58 characters.
✓
Homepage has exactly one H1 SEO
Found 1.
✓
Canonical tag present SEO
✓
Open Graph image for link previews Social
✓
Structured data (JSON-LD) SEO
✓
At least 90% of images have alt text Accessibility
134 of 146 images have alt text.
✓
10 or fewer third-party script domains Speed
3 third-party domains load scripts.
✓
Mobile viewport configured Mobile
✓
Page language declared Accessibility
✓
Favicon set Brand
✓
Free shipping offer visible on homepage Conversion
✓
Product reviews app detected Conversion
✓
Email or SMS capture tool detected Conversion
✓
Public product catalog found Catalog
250+ products found.