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What Shopify theme does Union Coffee use?

Answer: Frame___ v1.0.0

Teardown of unionroasted.com, checked 2026-10-29

Union Coffee runs on the Frame___ Shopify theme (version 1.0.0), renamed to "HEUR / Free gift (200g clip)" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Trustpilot, Recharge. The public catalog lists 52 products priced from £5.00 to £100. The homepage passes 12 of 18 teardown checks.

ThemeFrame___v1.0.0

Apps detected5

Products52

Teardown score67/100

Theme details

Field	Value
Theme	Frame___
Name in admin	HEUR / Free gift (200g clip)
Version	1.0.0
Source	Not from the Shopify Theme Store, or a custom build
Currency	GBP

Apps and tools on Union Coffee

Email & SMS: Klaviyo

Reviews: Trustpilot

Subscriptions: Recharge

Search: Boost AI Search

Analytics: Microsoft Clarity

Catalog snapshot

Products52

Lowest price£5.00

Highest price£100

Top product types: EquipmentCoffeeSelectionMicrolotGift SetCoffee Subscription

Top vendors: Union Coffeeunionroasted

Teardown: 67/100

What Union Coffee could improve

✕
Meta description is 70-160 characters SEO
Current: 264 characters.
Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
✕
Structured data (JSON-LD) SEO
Add Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
✕
At least 90% of images have alt text Accessibility
6 of 19 images have alt text.
Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
✕
Below-the-fold images are lazy loaded Speed
6 of 19 images use loading="lazy".
Lazy load images below the first screen to cut initial page weight.
✕
Homepage HTML under 250 KB Speed
HTML is 397 KB.
Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
✕
Under 40 script tags on the homepage Speed
99 script tags.
Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.

What Union Coffee gets right

✓
Homepage title is 30-65 characters SEO
Current: 57 characters.
✓
Homepage has exactly one H1 SEO
Found 1.
✓
Canonical tag present SEO
✓
Open Graph image for link previews Social
✓
10 or fewer third-party script domains Speed
6 third-party domains load scripts.
✓
Mobile viewport configured Mobile
✓
Page language declared Accessibility
✓
Favicon set Brand
✓
Free shipping offer visible on homepage Conversion
✓
Product reviews app detected Conversion
✓
Email or SMS capture tool detected Conversion
✓
Public product catalog found Catalog
52 products found.