What Shopify theme does Universal Standard use?
Answer: MalterTech v1.0
Teardown of universalstandard.com, checked 2026-10-28
Universal Standard runs on the MalterTech Shopify theme (version 1.0), renamed to "universal-standard/main/latest" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Yotpo, Gorgias. The public catalog lists 250+ products priced from $2.88 to $501. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | MalterTech |
| Name in admin | universal-standard/main/latest |
| Version | 1.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Universal Standard
Email & SMS: Klaviyo
Reviews: Yotpo
Support: Gorgias
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerHotjar
Catalog snapshot
Top product types: TopsPantsTops - TeeOuterwear - HeavyOuterwear - MediumDresses
Top vendors: Universal StandardFinal Few
Teardown: 72/100
What Universal Standard could improve
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility46 of 99 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1231 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed95 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Universal Standard gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 65 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 136 characters.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed43 of 99 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed9 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Universal Standard
What Shopify theme does Universal Standard use?
Universal Standard uses the MalterTech theme, version 1.0. In the Shopify admin it is named "universal-standard/main/latest". Checked 2026-10-28.
What apps does Universal Standard use?
We detected Klaviyo, Yotpo, Gorgias, Afterpay, Klarna, Swym Wishlist, Google Tag Manager, Hotjar on the Universal Standard homepage.