What Shopify theme does Wild use?

Answer: Dawn v9.0.0

Teardown of wildrefill.co.uk, checked 2026-10-30

Wild runs on the Dawn Shopify theme (version 9.0.0), renamed to "ootb-shopify-theme/prod/uk" in the admin. We detected 5 apps and tools on the storefront, including Postscript, Recharge, Nosto. The public catalog lists 223 products priced from £3.25 to £56.67. The homepage passes 10 of 18 teardown checks.

Theme details

Apps and tools on Wild

Email & SMS: Postscript

Subscriptions: Recharge

Personalization: Nosto

Analytics: Microsoft ClarityElevar

Catalog snapshot

Top product types: CaseScentMini

Top vendors: WildWild UK

Teardown: 56/100

What Wild could improve

• ✕
  Homepage title is 30-65 characters SEO

  Current: 81 characters.

  Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
• ✕
  Meta description is 70-160 characters SEO

  Current: 180 characters.

  Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
• ✕
  Homepage has exactly one H1 SEO

  Found 2.

  Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
• ✕
  Open Graph image for link previews Social

  Set a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 345 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Under 40 script tags on the homepage Speed

  72 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.

What Wild gets right

• ✓
  Canonical tag present SEO
• ✓
  Structured data (JSON-LD) SEO
• ✓
  At least 90% of images have alt text Accessibility

  1 of 1 images have alt text.
• ✓
  Below-the-fold images are lazy loaded Speed

  0 of 1 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  3 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Email or SMS capture tool detected Conversion
• ✓
  Public product catalog found Catalog

  223 products found.

Other stores using Dawn

All Dawn theme examples

Questions about Wild

Tear down another store