What Shopify theme does Babylist use?

Answer: No theme (headless storefront)

Teardown of babylist.com, checked 2026-10-25

Babylist is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom headless storefront rather than a Shopify theme. We detected 2 apps and tools on the storefront, including Google Analytics, Meta Pixel. The homepage passes 11 of 18 teardown checks.

Theme details

Apps and tools on Babylist

Analytics: Google Analytics

Ads tracking: Meta Pixel

Teardown: 61/100

What Babylist could improve

• ✕
  Open Graph image for link previews Social

  Set a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
• ✕
  At least 90% of images have alt text Accessibility

  7 of 9 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Below-the-fold images are lazy loaded Speed

  0 of 9 images use loading="lazy".

  Lazy load images below the first screen to cut initial page weight.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.
• ✕
  Public product catalog found Catalog

  Could not read the catalog.

  If products exist but none are found, the store may be password protected or have the products feed restricted.

What Babylist gets right

• ✓
  Homepage title is 30-65 characters SEO

  Current: 33 characters.
• ✓
  Meta description is 70-160 characters SEO

  Current: 157 characters.
• ✓
  Homepage has exactly one H1 SEO

  Found 1.
• ✓
  Canonical tag present SEO
• ✓
  Structured data (JSON-LD) SEO
• ✓
  Homepage HTML under 250 KB Speed

  HTML is 184 KB.
• ✓
  10 or fewer third-party script domains Speed

  4 third-party domains load scripts.
• ✓
  Under 40 script tags on the homepage Speed

  32 script tags.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand

Other stores using Headless (custom)

All Headless (custom) theme examples

Questions about Babylist

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