Headless (custom) Shopify theme examples
We found 4 live Shopify stores using the Headless (custom) theme. Below you can browse them, see which apps Headless (custom) stores pair it with, and how they score on our teardown checks.
These stores use Shopify for products, cart and checkout, but build their own storefront instead of using a Shopify theme. That gives full design and performance control at the cost of a bigger engineering team.
Live stores found4
Average teardown score64/100
Median catalog size0
Apps most often used with Headless (custom)
| App | Category | Share of Headless (custom) stores |
|---|---|---|
| Google Analytics | Analytics | 75% |
| Google Tag Manager | Analytics | 50% |
| Meta Pixel | Ads tracking | 50% |
| Klaviyo | Email & SMS | 25% |
| Attentive | Email & SMS | 25% |
| Gorgias | Support | 25% |
| Nosto | Personalization | 25% |
| Cookiebot | Privacy | 25% |
Stores using Headless (custom)
| Store | Score |
|---|---|
| Monica + Andy monicaandandy.com | 72 |
| Tracksmith tracksmith.com | 67 |
| Babylist babylist.com | 61 |
| Grovemade grovemade.com | 56 |