What Shopify theme does Grovemade use?

Answer: No theme (headless storefront)

Teardown of grovemade.com, checked 2026-10-25

Grovemade is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom headless storefront rather than a Shopify theme. We detected 3 apps and tools on the storefront, including Klarna, Google Analytics, Meta Pixel. The homepage passes 10 of 18 teardown checks.

Theme details

Apps and tools on Grovemade

Payments: Klarna

Analytics: Google Analytics

Ads tracking: Meta Pixel

Teardown: 56/100

What Grovemade could improve

• ✕
  Homepage has exactly one H1 SEO

  Found 2.

  Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
• ✕
  Below-the-fold images are lazy loaded Speed

  0 of 164 images use loading="lazy".

  Lazy load images below the first screen to cut initial page weight.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 359 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Under 40 script tags on the homepage Speed

  40 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.
• ✕
  Public product catalog found Catalog

  Could not read the catalog.

  If products exist but none are found, the store may be password protected or have the products feed restricted.

What Grovemade gets right

• ✓
  Homepage title is 30-65 characters SEO

  Current: 58 characters.
• ✓
  Meta description is 70-160 characters SEO

  Current: 111 characters.
• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  Structured data (JSON-LD) SEO
• ✓
  At least 90% of images have alt text Accessibility

  160 of 164 images have alt text.
• ✓
  10 or fewer third-party script domains Speed

  8 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand

Other stores using Headless (custom)

All Headless (custom) theme examples

Questions about Grovemade

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