What Shopify theme does Baltic Watches use?
Answer: No theme (headless storefront)
Teardown of baltic-watches.com, checked 2026-10-27
Baltic Watches is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom Next.js storefront rather than a Shopify theme. We did not detect any of the common third-party apps we track on the homepage. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Headless (Next.js) |
| Name in admin | Custom Next.js storefront |
| Version | Not published |
| Source | Headless storefront, no Shopify theme |
| Currency | - |
Apps and tools on Baltic Watches
None of the tracked apps were found on the homepage. Apps can still run on product or cart pages.
Teardown: 61/100
What Baltic Watches could improve
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility20 of 77 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 478 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
- ✕Public product catalog found CatalogCould not read the catalog.If products exist but none are found, the store may be password protected or have the products feed restricted.
What Baltic Watches gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 52 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 148 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Below-the-fold images are lazy loaded Speed76 of 77 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed0 third-party domains load scripts.
- ✓Under 40 script tags on the homepage Speed27 script tags.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
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Questions about Baltic Watches
What Shopify theme does Baltic Watches use?
Baltic Watches does not use a Shopify theme. It is a headless store (Custom Next.js storefront) that uses Shopify for products and checkout. Checked 2026-10-27.
What apps does Baltic Watches use?
None of the 51 common apps we track were found on the Baltic Watches homepage.