What Shopify theme does Daisy London use?
Answer: Exo v1.0.0
Teardown of daisyjewellery.com, checked 2026-10-29
Daisy London runs on the Exo Shopify theme (version 1.0.0), renamed to "daisy-london/master" in the admin. We detected 12 apps and tools on the storefront, including Klaviyo, Attentive, Yotpo. The public catalog lists 250+ products priced from $33.00 to $1,008. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Exo |
| Name in admin | daisy-london/master |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Daisy London
Reviews: YotpoTrustpilot
Support: Gorgias
Payments: Klarna
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerGoogle AnalyticsHotjarTriple Whale
Ads tracking: Pinterest Tag
Catalog snapshot
Top product types: RingsNecklacesEarringsBraceletsGiftsCharms
Top vendors: Daisy London JewelleryDaisy London
Teardown: 67/100
What Daisy London could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 67 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 161 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Homepage HTML under 250 KB SpeedHTML is 1334 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed11 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed141 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Daisy London gets right
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility986 of 1015 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed944 of 1015 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Exo
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Questions about Daisy London
What Shopify theme does Daisy London use?
Daisy London uses the Exo theme, version 1.0.0. In the Shopify admin it is named "daisy-london/master". Checked 2026-10-29.
What apps does Daisy London use?
We detected Klaviyo, Attentive, Yotpo, Trustpilot, Gorgias, Klarna, Swym Wishlist, Google Tag Manager, Google Analytics, Pinterest Tag, Hotjar, Triple Whale on the Daisy London homepage.