What Shopify theme does Design Letters use?
Answer: Impulse v7.1.0
Teardown of designletters.com, checked 2026-10-29
Design Letters runs on the Impulse Shopify theme (version 7.1.0), renamed to "DRAFT - restore sibling variant thumbnails" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Klarna, Google Tag Manager. The public catalog lists 250+ products priced from $5.00 to $386. The homepage passes 9 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Impulse |
| Name in admin | DRAFT - restore sibling variant thumbnails |
| Version | 7.1.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Design Letters
Email & SMS: Klaviyo
Payments: Klarna
Analytics: Google Tag ManagerGoogle Analytics
Catalog snapshot
Top product types: CupsTo GoCharmsEarringsCandlesPendants
Top vendors: Design Letters EURDesign LettersDesign-Letters-EURDesign Letters DE
Teardown: 50/100
What Design Letters could improve
- ✕Meta description is 70-160 characters SEOMissing.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility15 of 42 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed11 of 42 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 459 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed13 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed112 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Favicon set BrandUpload a favicon in theme settings. It shows in browser tabs and mobile search results.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Design Letters gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 41 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Impulse
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Questions about Design Letters
What Shopify theme does Design Letters use?
Design Letters uses the Impulse theme, version 7.1.0. In the Shopify admin it is named "DRAFT - restore sibling variant thumbnails". Checked 2026-10-29.
What apps does Design Letters use?
We detected Klaviyo, Klarna, Google Tag Manager, Google Analytics on the Design Letters homepage.