What Shopify theme does Jamie Kay use?
Answer: Pipeline v6.2.1
Teardown of jamiekay.com, checked 2026-10-29
Jamie Kay runs on the Pipeline Shopify theme (version 6.2.1), renamed to "Jamie Kay USA Multi-site - LIVE 🚀" in the admin. We detected 10 apps and tools on the storefront, including Klaviyo, Yotpo, Rebuy. The public catalog lists 250+ products priced from $2.97 to $140. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Pipeline |
| Name in admin | Jamie Kay USA Multi-site - LIVE 🚀 |
| Version | 6.2.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Jamie Kay
Email & SMS: Klaviyo
Reviews: Yotpo
Upsell: Rebuy
Search: Boost AI Search
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerMicrosoft ClarityTriple Whale
Catalog snapshot
Top product types: TopCardiganDressToysBodysuitLegging
Top vendors: Jamie KaySnuggle BunniesJamie Kay USAJamie Kay NZ
Teardown: 72/100
What Jamie Kay could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 70 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 177 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Below-the-fold images are lazy loaded Speed3 of 167 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 1539 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed187 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Jamie Kay gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility164 of 167 images have alt text.
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Pipeline
Koala Eco
Odd Molly
Topologie
Snuggle Me Organic
Solly Baby
Tigerlily
Questions about Jamie Kay
What Shopify theme does Jamie Kay use?
Jamie Kay uses the Pipeline theme, version 6.2.1. In the Shopify admin it is named "Jamie Kay USA Multi-site - LIVE 🚀". Checked 2026-10-29.
What apps does Jamie Kay use?
We detected Klaviyo, Yotpo, Rebuy, Boost AI Search, Afterpay, Sezzle, Swym Wishlist, Google Tag Manager, Microsoft Clarity, Triple Whale on the Jamie Kay homepage.