What Shopify theme does Joe Freshgoods use?
Answer: Dawn v13.0.1
Teardown of joefreshgoods.com, checked 2026-10-29
Joe Freshgoods runs on the Dawn Shopify theme (version 13.0.1), renamed to "jfg-live/" in the admin. We detected 1 app and tools on the storefront, including Klaviyo. The public catalog lists 38 products priced from $5.00 to $395. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | jfg-live/ |
| Version | 13.0.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Joe Freshgoods
Email & SMS: Klaviyo
Catalog snapshot
Products38
Lowest price$5.00
Highest price$395
Top vendors: JOE FRESHGOODS
Teardown: 67/100
What Joe Freshgoods could improve
- ✕Meta description is 70-160 characters SEOMissing.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility1 of 3 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 360 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed60 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Joe Freshgoods gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 37 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed1 of 3 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog38 products found.
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Questions about Joe Freshgoods
What Shopify theme does Joe Freshgoods use?
Joe Freshgoods uses the Dawn theme, version 13.0.1. In the Shopify admin it is named "jfg-live/". Checked 2026-10-29.
What apps does Joe Freshgoods use?
We detected Klaviyo on the Joe Freshgoods homepage.