What Shopify theme does MAAP use?
Answer: No theme (headless storefront)
Teardown of maap.cc, checked 2026-10-27
MAAP is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom Next.js storefront rather than a Shopify theme. We detected 6 apps and tools on the storefront, including Klaviyo, Zendesk, Nosto. The homepage passes 10 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Headless (Next.js) |
| Name in admin | Custom Next.js storefront |
| Version | Not published |
| Source | Headless storefront, no Shopify theme |
| Currency | - |
Apps and tools on MAAP
Email & SMS: Klaviyo
Support: Zendesk
Personalization: Nosto
Analytics: Google Tag Manager
Ads tracking: TikTok PixelPinterest Tag
Teardown: 56/100
What MAAP could improve
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Below-the-fold images are lazy loaded Speed0 of 158 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 304 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed85 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Favicon set BrandUpload a favicon in theme settings. It shows in browser tabs and mobile search results.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Public product catalog found CatalogCould not read the catalog.If products exist but none are found, the store may be password protected or have the products feed restricted.
What MAAP gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 49 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 156 characters.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility158 of 158 images have alt text.
- ✓10 or fewer third-party script domains Speed1 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
Other stores using Headless (Next.js)
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All Headless (Next.js) theme examples
Questions about MAAP
What Shopify theme does MAAP use?
MAAP does not use a Shopify theme. It is a headless store (Custom Next.js storefront) that uses Shopify for products and checkout. Checked 2026-10-27.
What apps does MAAP use?
We detected Klaviyo, Zendesk, Nosto, Google Tag Manager, TikTok Pixel, Pinterest Tag on the MAAP homepage.