What Shopify theme does Moroccanoil use?
Answer: Dawn v7.0.1
Teardown of moroccanoil.com, checked 2026-10-28
Moroccanoil runs on the Dawn Shopify theme (version 7.0.1), renamed to "PRODUCTION" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Yotpo, Google Tag Manager. The public catalog lists 169 products priced from $5.00 to $258. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | PRODUCTION |
| Version | 7.0.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Moroccanoil
Email & SMS: Klaviyo
Reviews: Yotpo
Analytics: Google Tag Manager
Privacy: OneTrust
Catalog snapshot
Products169
Lowest price$5.00
Highest price$258
Top product types: HairBodyCustom BundlehairGift Card
Top vendors: MoroccanoilCustom Bundle
Teardown: 78/100
What Moroccanoil could improve
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility28 of 49 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 837 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed107 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Moroccanoil gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 55 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 134 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed37 of 49 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog169 products found.
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Questions about Moroccanoil
What Shopify theme does Moroccanoil use?
Moroccanoil uses the Dawn theme, version 7.0.1. In the Shopify admin it is named "PRODUCTION". Checked 2026-10-28.
What apps does Moroccanoil use?
We detected Klaviyo, Yotpo, Google Tag Manager, OneTrust on the Moroccanoil homepage.