What Shopify theme does MOTHER use?
Answer: Neptune 2.0 v2.0
Teardown of motherdenim.com, checked 2026-10-28
MOTHER runs on the Neptune 2.0 Shopify theme (version 2.0), renamed to "MOTHER 2.0 BASE | @SLTWTR" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Attentive, Gorgias. The public catalog lists 250+ products priced from $10.50 to $2,800. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Neptune 2.0 |
| Name in admin | MOTHER 2.0 BASE | @SLTWTR |
| Version | 2.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on MOTHER
Support: Gorgias
Personalization: Nosto
Analytics: Elevar
Privacy: OneTrust
Catalog snapshot
Top product types: APPARELACCESSORIESDefault
Top vendors: Mother DenimGhost Forest Surf ClubEterneAlix Of BohemiaSPRWMNNatalie Martin
Teardown: 67/100
What MOTHER could improve
- ✕Meta description is 70-160 characters SEOCurrent: 260 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility21 of 68 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 808 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed135 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What MOTHER gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 52 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed55 of 68 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about MOTHER
What Shopify theme does MOTHER use?
MOTHER uses the Neptune 2.0 theme, version 2.0. In the Shopify admin it is named "MOTHER 2.0 BASE | @SLTWTR". Checked 2026-10-28.
What apps does MOTHER use?
We detected Klaviyo, Attentive, Gorgias, Nosto, Afterpay, Klarna, Elevar, OneTrust on the MOTHER homepage.