What Shopify theme does Pure Cycles use?
Answer: Impulse v9.0.0
Teardown of purecycles.com, checked 2026-10-30
Pure Cycles runs on the Impulse Shopify theme (version 9.0.0), renamed to "jbi-combine-theme/store/pure" in the admin. We detected 3 apps and tools on the storefront, including Klaviyo, Stamped, Gorgias. The public catalog lists 205 products priced from $1.99 to $2,100. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Impulse |
| Name in admin | jbi-combine-theme/store/pure |
| Version | 9.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Pure Cycles
Email & SMS: Klaviyo
Reviews: Stamped
Support: Gorgias
Catalog snapshot
Top product types: RimsHubsHandlebarsSaddlesWheelsBags
Top vendors: AlienationPure CyclesSnack!SecuritBlack PointSunlite
Teardown: 78/100
What Pure Cycles could improve
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility8 of 20 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Under 40 script tags on the homepage Speed48 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Pure Cycles gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 46 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 136 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed17 of 20 images use loading="lazy".
- ✓Homepage HTML under 250 KB SpeedHTML is 174 KB.
- ✓10 or fewer third-party script domains Speed2 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog205 products found.
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Questions about Pure Cycles
What Shopify theme does Pure Cycles use?
Pure Cycles uses the Impulse theme, version 9.0.0. In the Shopify admin it is named "jbi-combine-theme/store/pure". Checked 2026-10-30.
What apps does Pure Cycles use?
We detected Klaviyo, Stamped, Gorgias on the Pure Cycles homepage.