What Shopify theme does Sophie Bille Brahe use?
Answer: Dawn v15.3.0
Teardown of sophiebillebrahe.com, checked 2026-10-30
Sophie Bille Brahe runs on the Dawn Shopify theme (version 15.3.0), renamed to "sbb-new-dawn/main" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Zendesk, Google Tag Manager. The public catalog lists 250+ products priced from DKK 230 to DKK 8,200,000. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | sbb-new-dawn/main |
| Version | 15.3.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | DKK |
Apps and tools on Sophie Bille Brahe
Email & SMS: Klaviyo
Support: Zendesk
Analytics: Google Tag ManagerGoogle AnalyticsHotjar
Ads tracking: Meta Pixel
Catalog snapshot
Top product types: ArchiveEarringRingNecklaceJewellery boxEarrings
Top vendors: Sophie Bille BraheJewel Box S.rl.Well Field Corporation Ltd.Carlo Luca Della Quercia s.r.lPNJP CO.,LTD.
Teardown: 61/100
What Sophie Bille Brahe could improve
- ✕Homepage has exactly one H1 SEOFound 3.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Below-the-fold images are lazy loaded Speed4 of 33 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 636 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed132 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Sophie Bille Brahe gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 49 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 118 characters.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility30 of 33 images have alt text.
- ✓10 or fewer third-party script domains Speed7 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Sophie Bille Brahe
What Shopify theme does Sophie Bille Brahe use?
Sophie Bille Brahe uses the Dawn theme, version 15.3.0. In the Shopify admin it is named "sbb-new-dawn/main". Checked 2026-10-30.
What apps does Sophie Bille Brahe use?
We detected Klaviyo, Zendesk, Google Tag Manager, Google Analytics, Meta Pixel, Hotjar on the Sophie Bille Brahe homepage.