What Shopify theme does Tom Dixon use?
Answer: No theme (headless storefront)
Teardown of tomdixon.net, checked 2026-10-27
Tom Dixon is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom headless storefront rather than a Shopify theme. We detected 6 apps and tools on the storefront, including Klaviyo, Zendesk, Klarna. The homepage passes 10 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Headless (custom) |
| Name in admin | Custom headless storefront |
| Version | Not published |
| Source | Headless storefront, no Shopify theme |
| Currency | - |
Apps and tools on Tom Dixon
Email & SMS: Klaviyo
Support: Zendesk
Payments: Klarna
Analytics: Google Tag ManagerGoogle Analytics
Privacy: Cookiebot
Teardown: 56/100
What Tom Dixon could improve
- ✕Homepage has exactly one H1 SEOFound 7.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility0 of 3 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 268 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Public product catalog found CatalogCould not read the catalog.If products exist but none are found, the store may be password protected or have the products feed restricted.
What Tom Dixon gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 36 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 141 characters.
- ✓Canonical tag present SEO
- ✓Below-the-fold images are lazy loaded Speed1 of 3 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Under 40 script tags on the homepage Speed11 script tags.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
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Questions about Tom Dixon
What Shopify theme does Tom Dixon use?
Tom Dixon does not use a Shopify theme. It is a headless store (Custom headless storefront) that uses Shopify for products and checkout. Checked 2026-10-27.
What apps does Tom Dixon use?
We detected Klaviyo, Zendesk, Klarna, Google Tag Manager, Google Analytics, Cookiebot on the Tom Dixon homepage.