What Shopify theme does TOMS use?
Answer: TOMS US vv09.10.2026-2 (a6843ca6)
Teardown of toms.com, checked 2026-10-29
TOMS runs on the TOMS US Shopify theme (version v09.10.2026-2 (a6843ca6)), renamed to "TOMS US prd: 10.29-10.31 promo TREAT31" in the admin. We detected 7 apps and tools on the storefront, including Attentive, Yotpo, Okendo. The public catalog lists 250+ products priced from $15.00 to $160. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | TOMS US |
| Name in admin | TOMS US prd: 10.29-10.31 promo TREAT31 |
| Version | v09.10.2026-2 (a6843ca6) |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on TOMS
Email & SMS: Attentive
Payments: Klarna
Analytics: Google Tag ManagerMicrosoft Clarity
Privacy: OneTrust
Catalog snapshot
Top vendors: TOMS Women's FootwearTOMS Men's FootwearTOMS Youth FootwearTOMS Toddler FootwearTOMS Accessories
Teardown: 72/100
What TOMS could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 8 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOMissing.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Homepage HTML under 250 KB SpeedHTML is 753 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed155 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What TOMS gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility35 of 36 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed25 of 36 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about TOMS
What Shopify theme does TOMS use?
TOMS uses the TOMS US theme, version v09.10.2026-2 (a6843ca6). In the Shopify admin it is named "TOMS US prd: 10.29-10.31 promo TREAT31". Checked 2026-10-29.
What apps does TOMS use?
We detected Attentive, Yotpo, Okendo, Klarna, Google Tag Manager, Microsoft Clarity, OneTrust on the TOMS homepage.