What Shopify theme does Trinny London use?
Answer: Sense v15.4.1
Teardown of trinnylondon.com, checked 2026-10-29
Trinny London runs on the Sense Shopify theme (version 15.4.1), renamed to "shopify-storefront/trinnylondon-prod-live" in the admin. We detected 7 apps and tools on the storefront, including Yotpo, Zendesk, Algolia. The public catalog lists 246 products priced from $6.00 to $150. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Sense |
| Name in admin | shopify-storefront/trinnylondon-prod-live |
| Version | 15.4.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Trinny London
Reviews: Yotpo
Support: Zendesk
Search: Algolia
Payments: Klarna
Analytics: Google Tag ManagerGoogle Analytics
Ads tracking: Meta Pixel
Catalog snapshot
Top product types: Makeupgift-card
Top vendors: trinnylondonTrinny London
Teardown: 78/100
What Trinny London could improve
- ✕At least 90% of images have alt text Accessibility37 of 50 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1350 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed138 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Trinny London gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 47 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 112 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed32 of 50 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed2 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Public product catalog found Catalog246 products found.
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Questions about Trinny London
What Shopify theme does Trinny London use?
Trinny London uses the Sense theme, version 15.4.1. In the Shopify admin it is named "shopify-storefront/trinnylondon-prod-live". Checked 2026-10-29.
What apps does Trinny London use?
We detected Yotpo, Zendesk, Algolia, Klarna, Google Tag Manager, Google Analytics, Meta Pixel on the Trinny London homepage.