What Shopify theme does United By Blue use?
Answer: Dawn v15.4.1
Teardown of unitedbyblue.com, checked 2026-10-26
United By Blue runs on the Dawn Shopify theme (version 15.4.1), renamed to "ubb-theme-0926/main" in the admin. We detected 11 apps and tools on the storefront, including Klaviyo, Yotpo, Google Tag Manager. The public catalog lists 103 products priced from $5.00 to $500. The homepage passes 15 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | ubb-theme-0926/main |
| Version | 15.4.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on United By Blue
Email & SMS: Klaviyo
Reviews: Yotpo
Analytics: Google Tag ManagerGoogle AnalyticsHotjarMicrosoft ClarityTriple Whale
Ads tracking: Meta PixelTikTok PixelPinterest Tag
Accessibility: accessiBe
Catalog snapshot
Top product types: SocksBags & AccessoriesWomen's ApparelHatsDrinkwareApparel
Top vendors: United By BlueApliiqOpolisSlow Loris
Teardown: 83/100
What United By Blue could improve
- ✕Meta description is 70-160 characters SEOCurrent: 224 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage HTML under 250 KB SpeedHTML is 570 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed91 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What United By Blue gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 64 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility55 of 57 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed51 of 57 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog103 products found.
Other stores using Dawn
Deciem
Parachute Home
Victoria Beckham
Death Wish Coffee
PAT McGRATH LABS
Stanley 1913
Questions about United By Blue
What Shopify theme does United By Blue use?
United By Blue uses the Dawn theme, version 15.4.1. In the Shopify admin it is named "ubb-theme-0926/main". Checked 2026-10-26.
What apps does United By Blue use?
We detected Klaviyo, Yotpo, Google Tag Manager, Google Analytics, Meta Pixel, TikTok Pixel, Pinterest Tag, Hotjar, Microsoft Clarity, Triple Whale, accessiBe on the United By Blue homepage.