What Shopify theme does Uppercase use?

Answer: Motion v4.4.0

Teardown of uppercasemagazine.com, checked 2026-10-30

Uppercase runs on the Motion Shopify theme (version 4.4.0), renamed to "Current Theme 2024 (Motion) | Bold.Jun03,2024" in the admin. We detected 1 app and tools on the storefront, including GemPages. The public catalog lists 68 products priced from $5.00 to $500. The homepage passes 8 of 18 teardown checks.

Theme details

Apps and tools on Uppercase

Page builder: GemPages

Catalog snapshot

Top product types: bookback issueBookssubscriptionwholesaleLittleU

Top vendors: UPPERCASE

Teardown: 44/100

What Uppercase could improve

• ✕
  Homepage title is 30-65 characters SEO

  Current: 9 characters.

  Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
• ✕
  Homepage has exactly one H1 SEO

  Found 8.

  Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
• ✕
  Structured data (JSON-LD) SEO

  Add Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
• ✕
  At least 90% of images have alt text Accessibility

  10 of 41 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Below-the-fold images are lazy loaded Speed

  0 of 41 images use loading="lazy".

  Lazy load images below the first screen to cut initial page weight.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 311 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Under 40 script tags on the homepage Speed

  67 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.

What Uppercase gets right

• ✓
  Meta description is 70-160 characters SEO

  Current: 146 characters.
• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  10 or fewer third-party script domains Speed

  4 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Public product catalog found Catalog

  68 products found.

Other stores using Motion

All Motion theme examples

Questions about Uppercase

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