What Shopify theme does wet n wild Beauty use?
Answer: Showcase v7.1.6
Teardown of wetnwildbeauty.com, checked 2026-10-30
wet n wild Beauty runs on the Showcase Shopify theme (version 7.1.6), renamed to "2026 FM PROMO Campaign" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Zendesk, Google Tag Manager. The public catalog lists 250+ products priced from $1.29 to $85.00. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Showcase |
| Name in admin | 2026 FM PROMO Campaign |
| Version | 7.1.6 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on wet n wild Beauty
Email & SMS: Klaviyo
Support: Zendesk
Analytics: Google Tag Manager
Accessibility: UserWay
Catalog snapshot
Top product types: Lip GlossFoundations & ConcealersLipsticksLip OilsBlushes & BronzersEyeliner
Top vendors: Markwins WNWwet n wild Beauty
Teardown: 61/100
What wet n wild Beauty could improve
- ✕Meta description is 70-160 characters SEOCurrent: 26 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility62 of 146 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed4 of 146 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 495 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed85 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What wet n wild Beauty gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 46 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓10 or fewer third-party script domains Speed7 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about wet n wild Beauty
What Shopify theme does wet n wild Beauty use?
wet n wild Beauty uses the Showcase theme, version 7.1.6. In the Shopify admin it is named "2026 FM PROMO Campaign". Checked 2026-10-30.
What apps does wet n wild Beauty use?
We detected Klaviyo, Zendesk, Google Tag Manager, UserWay on the wet n wild Beauty homepage.