Home / Stores / physiciansformula.com

What Shopify theme does Physician's Formula use?

Answer: Showcase v7.1.6

Teardown of physiciansformula.com, checked 2026-10-30

Physician's Formula runs on the Showcase Shopify theme (version 7.1.6), renamed to "Fall MWD 10.12.26" in the admin. We detected 3 apps and tools on the storefront, including Klaviyo, Zendesk, Google Tag Manager. The public catalog lists 199 products priced from $3.49 to $49.99. The homepage passes 11 of 18 teardown checks.

ThemeShowcasev7.1.6

Apps detected3

Products199

Teardown score61/100

Theme details

Field	Value
Theme	Showcase
Name in admin	Fall MWD 10.12.26
Version	7.1.6
Source	Not from the Shopify Theme Store, or a custom build
Currency	USD

Apps and tools on Physician's Formula

Email & SMS: Klaviyo

Support: Zendesk

Analytics: Google Tag Manager

Catalog snapshot

Products199

Lowest price$3.49

Highest price$49.99

Top product types: Blushes & BronzersFace PowderFoundations & ConcealersLip GlossHighlighters & LuminizersEye Shadows

Top vendors: Markwins PFPhysician's Formula

Teardown: 61/100

What Physician's Formula could improve

✕
Homepage has exactly one H1 SEO
Found 0.
Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
✕
Structured data (JSON-LD) SEO
Add Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
✕
At least 90% of images have alt text Accessibility
66 of 142 images have alt text.
Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
✕
Below-the-fold images are lazy loaded Speed
4 of 142 images use loading="lazy".
Lazy load images below the first screen to cut initial page weight.
✕
Homepage HTML under 250 KB Speed
HTML is 433 KB.
Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
✕
Under 40 script tags on the homepage Speed
75 script tags.
Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
✕
Product reviews app detected Conversion
Show reviews on product pages. Shoppers trust other customers more than product copy.

What Physician's Formula gets right

✓
Homepage title is 30-65 characters SEO
Current: 56 characters.
✓
Meta description is 70-160 characters SEO
Current: 148 characters.
✓
Canonical tag present SEO
✓
Open Graph image for link previews Social
✓
10 or fewer third-party script domains Speed
6 third-party domains load scripts.
✓
Mobile viewport configured Mobile
✓
Page language declared Accessibility
✓
Favicon set Brand
✓
Free shipping offer visible on homepage Conversion
✓
Email or SMS capture tool detected Conversion
✓
Public product catalog found Catalog
199 products found.